GTA VI: $100 ULTIMATE EDITION OUTPACING BASE GAME PRE-ORDERS
Strauss Zelnick confirms fans are going all-in, plus don't expect any Christmas discounts.
When Take-Two Interactive officially announced that Grand Theft Auto VI would carry an $80 price tag for the base game $10 higher than current AAA standard releases many wondered if the price bump would hurt pre-order numbers.
It turns out, fans couldn't care less. In fact, most gamers are skipping the base game entirely and dropping $100 on the Ultimate Edition!
Note: With pre-orders already estimated to have generated over $260 million, Take-Two is holding firm on its premium pricing strategy.
WHAT STRAUSS ZELNICK HAD TO SAY
Speaking to CNBC’s Squawk Pod, Take-Two CEO Strauss Zelnick addressed how pre-orders are currently splitting between the $79.99 Base Game and the $99.99 Ultimate Edition:
"Actually, it is skewing more to the premium edition, but that might be a reflection again of the fact that the most avid consumers are the ones who are pre-ordering."
When pressed about potential holiday or Christmas discounts, Zelnick shut down any hopes of an early price drop. Pointing to GTA V's long-term price preservation, he noted that while retailers can technically adjust their own margins, Take-Two has no intention of discounting the game anytime soon.
WHAT DOES THE $100 ULTIMATE EDITION INCLUDE?
For the extra $20, Rockstar is packing a massive amount of exclusive in-game content for story mode. Here is the full breakdown:
- Exclusive Vehicles: '67 Vapid Dominator Buggy (stored at Paradise Garage in Watson Bay), '95 Grotti Cheetah sports car, and the gradient pink/blue Shitzu Squalo boat at Washington Beach.
- Safehouse & Off-Road Upgrades: Dinka Enduro motorcycle, Crest Kayak, and Vapid Ganado Retro Build mods at Jason’s Safehouse.
- Exclusive Mod Shops: Access to Rideout Customs in Vice City (Donk stylings & interior mods) and One-Eyed Willie’s in Lake Leonida (off-road & hand-painted designs).
- Classic Car Restoration: Special commissions from local fixer Wyman, featuring 4 Ultimate Edition exclusive project cars to restore.
- Bonus Arsenal: 'His & Hers' Hawk & Little Morgan Revolvers (from the Vercetti Estate), plus custom engraved variants for Jason's Girardi ES9 and Lucia's Klose K17.
- Gangs & Side Content: PTT Youngin$ Compound raid mission in Southside Vice City to steal exclusive contraband.
- Cosmetics & Styling: Vice City Styles outfits, Goodtime Gear apparel, access to the Stock 305 streetwear store, Sara’s Unisex Salon hairstyles/makeup, and 50+ exclusive tattoos at Electric Fang Tattoo.
LOOKING AHEAD TO THE NETFLIX PREMIERE
With analysts estimating pre-order revenue already topping $260 million, all eyes are now on the upcoming Netflix special later this month for the latest trailer and breakdown. Just keep in mind: Rockstar is keeping the total focus on Single-Player for now, so don't expect GTA Online news anytime soon.
JOIN THE DISCUSSION
Which edition did you pre-order? Is the extra $20 worth it for the bonus vehicles, weapons, and exclusive mod shops, or are you sticking with the Standard Edition?
Let us know in the comments below!
November 19 is coming.
THE NEXT GENERATION IS ALMOST HERE.
DISCUSS IT ON VICEHARBOR.
